The Federation of Egyptian Industries recently hosted the signing of a cooperation protocol between the Real Estate Development Industry Chamber and the Advertising and Marketing Industries Chamber. This exciting partnership aims to boost collaboration between the two sectors and enhance the quality of marketing and advertising services offered to real estate development companies. Counselor Osama Saad El-Din signed the protocol on behalf of the Real Estate Development Chamber, while Dr. Haitham Erfan signed for the Advertising and Marketing Chamber. The agreement is designed to create a structured framework for cooperation, allowing member companies to access specialized marketing services under favorable terms, ultimately supporting the shared interests of both parties. Ashraf Khairy, Chairman of the Advertising and Marketing Industries Chamber, emphasized that this protocol is a significant step towards deeper integration between the two sectors. He highlighted the market's need for more professional marketing strategies to keep pace with the rapid growth in the real estate sector. Khairy explained that the agreement offers comprehensive marketing packages at competitive prices, along with modern advertising tools to reach customers more effectively. On his part, Tarek Shoukry, Chairman of the Real Estate Development Chamber, clarified that the protocol will enhance real estate marketing efficiency and increase the added value of projects. He stressed that the agreement isn't just about marketing; it also covers organizing contractual relationships and dispute resolution mechanisms through a joint arbitration committee. This ensures quick solutions and builds greater trust within the market. Under this agreement, the Real Estate Development Chamber is committed to sharing the protocol with its member companies. Meanwhile, the Advertising and Marketing Chamber will provide a range of benefits, including discounts, prime advertising spots, and priority in contracting. They will also promote the agreement through their various channels. Additionally, a joint committee will be formed to oversee implementation and make institutional decisions.
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