L
Lamiaa Taha
Egyptian entrepreneur and media personality experienced in interior design and digital platforms. She developed and presented Shatabna, then founded Lookta, a digital outlet for home products.
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Lookta | لؤطة
Egyptian marketplace turning outlet and surplus home inventory into more accessible choices for consumers.
E-commerce and Retail Egypt Pre-Seed
Lookta connects home-product brands with value-conscious consumers. It brings outlet, surplus, and non-showroom furniture, appliances, décor, and related products into a focused digital shopping experience.
At a glanceOutlet and surplus home productsBrands and value-conscious shoppersSearch, filters, wishlist, and cart
What they are building
A two-sided marketplace that gives brands an additional channel for inventory outside traditional retail, while helping shoppers discover, compare, and buy discounted home products in one place.
Why it matters
- Surplus and outlet stock can retain recoverable value.
- Traditional retail may not suit non-showroom inventory.
- Households need more affordable ways to furnish homes.
- Digital redistribution can extend use and reduce waste.
Founders
How it works
Brands add outlet and surplus home inventory.
Shoppers browse home-product categories.
Search and filters support comparison.
Users save favorites and add items to cart.
Traction
Core browsing and shopping flows designed.
Furniture, appliances, décor, and more.
Brand supply linked to consumer demand.
Market timing
Home-product brands need practical ways to recover value from surplus and outlet inventory, while households seek more affordable ways to furnish their spaces. Digital redistribution can serve both needs and extend product use.
Product overview
The platform is designed for furniture, appliances, décor, lighting, bedding, outdoor, and storage categories. Its prototype supports browsing, search, price filters, product pages, wishlists, and a shopping cart.
Key highlights
Digital marketplace for outlet and surplus home products
Serves brands and value-conscious households
New channel for non-showroom inventory
Prototype includes search, filters, wishlists, and cart
Quick facts
Marketplace
Pre-Seed
Egypt
E-commerce & Retail
Egypt
Market presence
Egypt
Editorial
Useful home products can remain outside traditional showroom channels while buyers seek more affordable options. Lookta brings both sides together through a focused digital marketplace.
For brands, Lookta creates another route to recover value from outlet and surplus stock. For shoppers, it centralizes discovery and comparison across home categories for controlled market validation.
Similar startups
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