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LEGA PLUS

LEGA PLUS

An Egyptian sportswear and footwear brand serving individuals, clubs, and academies through local manufacturing, direct sales, e-commerce, and customized orders.

E-commerce and RetailManufacturing and Industry 4.0Media and the Creative Economy Egypt Pre-Seed

Founded in Egypt in 2026, LEGA PLUS is a pre-seed, founder-funded sportswear and footwear company. It combines D2C and B2B sales to serve individual athletes, clubs, and academies, with a team described as two founders and four team members.

At a glanceSportswear, footwear and team kitsDirect D2C and B2B salesLocal manufacturing in EgyptIndividuals, clubs and academies

What they are building

LEGA PLUS is building an Egyptian sports brand that combines local manufacturing expertise, digital sales, and customization. Its range includes team kits, training apparel, T-shirts, shorts, tracksuits, leggings, and sports footwear.

Why it matters

  • Clubs and academies need customizable teamwear across sizes, colors, and logos.
  • Imported sports products can create cost and supply constraints for local buyers.
  • Individuals and institutions need local options for both standard and customized orders.
  • Local manufacturing can support specification control and faster response to custom orders.

Founders

M

Mohamed Abdelgawad

Co-Founder & CEO

Entrepreneur with 10 years of experience in sports footwear manufacturing, factory operations, product development, and building local supply chains in Egypt.

How it works

Choose

Select products and quantities

Customize

Set designs, sizes and logos

Produce

Manufacture locally

Prepare

Inspect, pack and prepare

Traction

2026 Launch

Initial production reported

Early B2B

4 academies + 4 clubs reported

Founder Commitment

Founder-funded launch

Market timing

Individuals, clubs, and academies need accessible channels for standard and customized sports products. Local production and e-commerce create a path to serve both retail demand and institutional orders while reducing reliance on imports.

Product overview

Customers can browse standard products online or request customized orders. Clubs and academies select the product, design, colors, sizes, quantities, and branding before orders move through local production and delivery preparation.

Key highlights

Founded in Egypt in 2026
D2C & B2B Sales Model
Local Manufacturing Expertise
Custom Products for Clubs & Academies

Quick facts

Model

D2C & B2B sales

RAISED

Founder-funded

FOUNDED

2026

INDUSTRY

Sportswear & footwear

STAGE

Pre-Seed

HQ

Egypt

MARKETS

Egypt

Market presence

Egypt

Editorial

From Manufacturing Experience to an Egyptian Brand

LEGA PLUS draws on its founder’s 10 years of experience in sports-footwear manufacturing, factory operations, product development, and local supply chains. The team is applying that background to build an Egyptian brand combining local production, digital sales, and customized service.

Early Validation Across Two Sales Channels

LEGA PLUS combines direct consumer sales with customized B2B orders for clubs and academies. Company-reported early client activity and a founder-funded launch provide a base for testing repeat B2B demand and the economics of local manufacturing.

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