The Egyptian startup "Lookta" is busy building a specialized digital marketplace for home furnishing products. Its goal is to connect brands with consumers who are looking for more diverse options and better value for their money. This initiative aims to bridge a clear gap between the inventory available from companies and what families actually need when furnishing their homes. The idea behind "Lookta," founded by entrepreneur Lamia Taha, leverages her expertise in interior design, media, and entrepreneurship. She's using this background to create a more organized digital shopping experience in the home furnishing sector. Taha is leading the charge in shaping the project's vision and defining the value it offers to both brands and consumers. She also oversees the platform's identity, user experience development, and the product categories it targets.
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