Irada Finance has announced a strategic partnership with Gideya Group, a leading digital payment solutions provider in the Middle East and North Africa. The goal is to boost the digital financing ecosystem for merchants and small and medium-sized enterprises (SMEs) in the Egyptian market. This move shows how companies are increasingly combining finance and technology to support the digital economy. The partnership will allow Irada Finance to use Gideya's comprehensive system, which includes advanced point-of-sale (POS) devices, electronic payment solutions, and innovative financial services. This will help merchants manage their cash flow more efficiently and get quick, flexible access to financing. The collaboration will specifically focus on micro, small, and medium-sized merchants in key sectors like retail, pharmacies, and service providers, targeting those aged between 25 and 55.
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