Valu and Dubai Phone Team Up for Easy Digital Shopping Finance in Egypt

Valu, a leading fintech company in Egypt, has teamed up with Dubai Phone, a prominent electronics retailer, to launch a new strategic partnership. This collaboration aims to offer a fully digital account activation experience for Valu, allowing customers to create an account, make purchases, and pay directly through the Dubai Phone app, all without any paperwork or branch visits.

This new experience lets customers who aren't yet registered with Valu activate their accounts instantly and easily. They can get flexible, real-time payment solutions using just their national ID card, all through a completely digital system that uses advanced technologies for electronic verification and e-signatures for "Know Your Customer" (KYC) procedures.

The partnership allows customers to browse products on the Dubai Phone app and choose Valu as their payment method at checkout. New users are automatically guided through a smooth registration process within the app, ensuring a seamless, instant purchase without any interruptions or complications.

This initiative highlights Valu's commitment to expanding its embedded finance ecosystem and enhancing its ability to provide smoother financial services. It also supports financial inclusion efforts in Egypt by offering flexible financing solutions to a wider range of customers through a fully integrated digital experience.

Walid Hassouna, CEO of Valu, stated that this partnership is a significant step in the company's journey to make financial services more accessible and integrated into customers' daily lives. He noted that providing a fully digital activation experience through the Dubai Phone app boosts the company's ability to reach new customers and offer instant, flexible financing solutions.

Mustafa Salah, CEO of Dubai Phone, added that collaborating with Valu aims to deliver a seamless and integrated digital financing experience within the app, empowering customers to shop smarter and easier. He emphasized that this move supports Dubai Phone's strategy to develop its digital ecosystem and offer innovative solutions that meet evolving customer needs.

This partnership comes as Dubai Phone boasts over 19 years of experience and operates a network of more than 22 branches across Egypt and Dubai. The company continues to enhance its digital capabilities as part of its expansion plan, while the partnership with Valu represents a strategic move to directly integrate financial solutions into the retail experience.

Valu (U Consumer Finance S.A.E) is recognized as one of the leading fintech platforms in the Middle East and North Africa region. It's the first consumer finance company to be listed on the Egyptian Exchange, and Amazon also holds a direct stake in it, showcasing the strength of its business model and rapid growth.

Valu offers Buy Now, Pay Later (BNPL) services through a network of over 8,500 points of sale and an online platform. They provide flexible installment plans for up to 60 months, covering various sectors like electronics, furniture, travel, education, healthcare, and solar energy, among others. Additionally, Valu provides investment solutions, cash financing, and diverse digital financial services for individuals and businesses across its different platforms.

With this approach, Valu continues to solidify its position as a leading provider of integrated digital financing solutions. By combining technological innovation with comprehensive financial services, Valu meets evolving customer needs and supports the shift towards a more inclusive and flexible digital economy.