Tabby, a digital financial services company based in Saudi Arabia, has won the FinTech Startup of the Year – MENA 2026 award from Global Brands magazine. This achievement really highlights their leadership in the regional FinTech sector. The award recognizes Tabby's innovative approach to providing flexible and secure payment solutions that meet the needs of both customers and businesses. Tabby is a leading example of how to empower users in the Middle East to manage their spending and get the most out of their money. Over 40,000 small businesses and global brands like Shein, Amazon, Adidas, IKEA, H&M, Samsung, and Noon rely on Tabby's technology. They use Tabby for easy and flexible payment solutions, whether online or in stores, which helps their businesses grow and keeps customers coming back. Tabby offers its services in Saudi Arabia, the UAE, and Kuwait, focusing on "Buy Now, Pay Later" (BNPL) solutions. These solutions let consumers pay for their purchases easily and without interest, boosting e-commerce and supporting financial inclusion in the region. Tabby's global award win really shows the key role it plays in driving financial innovation. They do this by blending modern technology with a smooth and secure user experience. This has helped them grow their customer base and improve their services across many markets. This achievement also reflects Tabby's ability to compete both regionally and globally, highlighting its impact on developing the digital financial entrepreneurship scene in the Middle East and North Africa. This award is a testament to Tabby's ongoing efforts in innovation and operational excellence. It strengthens Tabby's position as a leader in modern FinTech and paves the way for more growth and expansion. They continue to offer innovative financial solutions that meet the needs of both customers and businesses, solidifying their presence among the top players in the region's digital finance sector.
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