Skip to main content

Signal in the noise.

Masood Sharif Steps Up as New CEO for UAE's e& Group

Get ready for a big change at e& Group! Masood Mohammed Sharif, who was leading e& UAE, has been appointed as the new CEO for the entire e& telecommunications group. He's taking over from Hatem Dowidar, who led the group for six years, with his new role starting on April 1st. This move is all about continuing e&'s strategic growth and digital journey.

1 min read
Masood Sharif Steps Up as New CEO for UAE's e& Group

It's official! Masood Mohammed Sharif, who was the CEO of e& UAE, has been appointed as the new Chief Executive Officer for the entire Emirati telecommunications giant, e& Group. This exciting change comes after the former CEO, Hatem Dowidar, stepped down after six years at the helm. Masood's new role kicks off on April 1st, as announced in a statement from the group. Masood Mohammed Sharif brings a wealth of experience to his new position, boasting an impressive 25-year track record across the telecommunications and investment sectors. This extensive background truly makes him one of the most prominent Emirati leaders in this dynamic field. At 46 years old, Sharif has been serving as the CEO of e& UAE since 2021. During his time there, he led significant efforts to develop networks, enhance digital services, and expand the group's operations both within the UAE and across the wider region. Before his role at e& UAE, Masood Sharif held the position of Vice President of the ICT Investment sector at Mubadala Investment Company, starting in 2011. In this capacity, he was responsible for managing assets and overseeing the company's investments in the telecommunications and information technology sector, which included major players like Yahsat and Du. Sharif's professional journey began way back in 2000 with several prominent government roles. He was a key member of the founding team for the Executive Office of the Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum. Later, he transitioned to the Department of Finance for the Government of Abu Dhabi, where he served as the Director General of Financial and Strategic Affairs, playing a crucial role in shaping financial and strategic policies for the nation's vital sectors. In 2012, Sharif took on the role of Deputy CEO at Yahsat, and by 2013, he was appointed as the company's CEO. During his leadership, he oversaw the development of advanced satellite communication services and significantly boosted the company's presence in the regional market. Masood Mohammed Sharif's appointment as CEO of e& Group truly highlights the company's strong focus on sustainability, driving digital growth, and ensuring the continuous execution of strategic plans. These efforts are all aimed at further solidifying e& Group's position as one of the leading telecommunications companies in the entire region.

Masood Sharif Steps Up as New CEO for UAE's e& Group

Related editorial

  • Saudi Startups Raise $219 Million in H1 Funding, FinTech Leads the Pack

    Startups and Entrepreneurship

    Saudi Startups Raise $219 Million in H1 Funding, FinTech Leads the Pack

    Even though Saudi startup funding dipped to $219 million in the first half of the year, the Kingdom held strong as the second-biggest venture capital market in the region. Early-stage investments kept things buzzing, and FinTech continued to be the top dog, grabbing a huge chunk of the funding.

    Jul 22, 20264 min read
  • FRA Dispels Rumors: Non-Banking Financial Companies' Branches Remain Open

    The Market and The Economy

    FRA Dispels Rumors: Non-Banking Financial Companies' Branches Remain Open

    The Financial Regulatory Authority (FRA) has debunked recent social media rumors claiming the closure of non-banking financial company branches. The FRA clarified that the decision being circulated is an old one, dating back to October 2025, and specifically does not apply to the non-banking financial companies mentioned in the rumors. The authority assures the public that the sector is operating as usual.

    Jul 22, 20262 min read
  • Saudi TAWAL Eyes Mobily Tower Acquisition, Set to Boost Telecom Infrastructure

    Startups and Entrepreneurship

    Saudi TAWAL Eyes Mobily Tower Acquisition, Set to Boost Telecom Infrastructure

    Saudi Arabia's telecom scene is buzzing with a potential major deal! TAWAL, fully owned by the Public Investment Fund, is reportedly in talks to acquire over 10,000 telecom tower sites from Mobily. This significant acquisition would dramatically increase TAWAL's assets and solidify its role as the Kingdom's leading independent tower operator, driving forward Saudi Arabia's digital infrastructure expansion.

    Jul 21, 20262 min read