Egyptian entrepreneur and strategic expert Marwan Nassar said that some less experienced people achieve higher sales than others, not because of service quality, but because of how clear their message is to customers. Nassar explained in a post that the problem in many cases isn't the quality of work or the level of service, but rather the audience's inability to quickly and clearly grasp the true value. He added that some service providers might have strong teams and proven results with their clients, but the client might not fully understand the nature of the service, the target audience, the results it delivers, or even why they should choose that specific provider over others. Marwan Nassar pointed out that customers don't always buy the technically best service; instead, they tend to choose the service they understand quickly and trust more.
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