Jeddah-based Saudi FinTech startup AVA has successfully attracted a new investment from Plug and Play Middle East. This move highlights the growing interest in digital payment solutions across the Kingdom and supports the shift towards a less cash-dependent economy. This investment, whose value was not disclosed, came after the company graduated from Plug and Play's FinTech accelerator program. It marks a significant milestone in AVA's growth journey, especially given its focus on digitizing self-service and mobility sectors within the Saudi market.
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