GozTurk has announced the launch of an integrated real estate system designed to revolutionize the concept of real estate marketing and investment in the Egyptian market. This new comprehensive model connects property purchase with design, finishing, furniture manufacturing, furnishing, operation, and asset management services. The goal is to promote the idea of "ready-to-operate properties" and ensure the highest investment returns for clients and investors. The company emphasized that this new system builds upon its extensive experience in contracting, finishing, furniture manufacturing, and preparing residential, administrative, and commercial units. GozTurk aims to provide a complete experience, starting from selecting a property all the way to its operation and management, ensuring the best operational and investment value for the real estate asset. GozTurk explained that the system combines executive expertise with artificial intelligence tools and modern systems. This approach helps clients and investors choose the most suitable property based on their investment or residential goals, and then continues the journey of development, preparation, operation, and management after the purchase. The company highlighted that this move isn't just a traditional entry into the real estate marketing sector. Instead, it reflects a shift towards a more comprehensive model that focuses on understanding client or investor needs and providing integrated solutions covering all post-purchase stages, from design and finishing to operation and management. GozTurk revealed that the system includes four main programs: G Plus, G Returns, G Assets, and Live Ready. The G Plus program offers complete solutions for clients who want their units delivered fully ready. The company handles design, finishing, furniture manufacturing, furnishing, and final preparation in collaboration with a team of interior designers, ensuring the unit is ready for living or investment. The G Returns program, on the other hand, is based on an operational partnership model between GozTurk and the unit owner. GozTurk participates with a 30% share for five years in exchange for carrying out finishing, furnishing, and operational management of the unit. This aims to achieve the best possible investment return. The program also allows the owner to monitor operations, returns, and expenses through a mobile application, providing high levels of transparency and continuous tracking. The G Assets program targets owners of residential, administrative, and commercial real estate assets. It provides asset management services, re-preparation, identifying the best use for them, and connecting them with suitable operators or brands. This helps transform properties into operational assets that generate returns. Through the Live Ready program, GozTurk offers customized solutions for real estate developers. These include preparing sold units in terms of design, finishing, furniture manufacturing, furnishing, modern systems, and hotel operating standards. The goal is to enhance the post-sale experience and increase the operational value of real estate projects. Andrew Ashraf, founder of GozTurk, stated that the launch of this system is a response to the transformations happening in the real estate market. He explained that clients and investors are no longer just looking to own a property unit, but rather for integrated solutions that ensure the real estate asset is ready for operation, management, and generating returns. He added, "GozTurk didn't enter the real estate marketing field solely from a sales perspective. Instead, we started from our executive expertise in contracting, finishing, furniture manufacturing, and complete unit preparation. Therefore, we don't just offer real estate recommendations; we work to transform a property into an asset ready for living, operation, or investment." Andrew Ashraf pointed out that the next phase in the real estate market will be about operational assets, not just owned assets. He emphasized that the true value of a property begins after purchase, through the quality of design, finishing, furnishing, management, and continuous operation. He noted that through this system, GozTurk aims to provide a complete experience for clients, investors, and real estate developers through a single entity capable of managing the entire property journey. This starts from selecting the unit all the way to its operation and managing its returns, keeping pace with modern changes in the real estate market and reinforcing the concept of ready-to-operate properties and achieving sustainable value.
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