In a move that shows Egypt's growing focus on the digital economy, the Information Technology Industry Development Agency (ITIDA) is leading an Egyptian delegation to SusHi Tech Tokyo 2026. This event, one of Asia's top innovation expos, will take place from April 27 to 29. The goal is to help local startups expand internationally and connect them with global investment networks.
This initiative is a collaboration with the Japan International Cooperation Agency (JICA) through its NINJA project. The NINJA project focuses on developing startup ecosystems in promising markets. This partnership gives Egypt's participation a strategic edge, moving beyond just showing up to actually building pathways for funding and growth.
An Asian Hub for Global Opportunities
SusHi Tech Tokyo is an advanced platform that brings together decision-makers, investors, and tech companies. It focuses on areas like smart cities, sustainability, artificial intelligence, and smart mobility. This offers Egyptian companies a direct window to showcase their solutions to investors looking for opportunities in emerging markets, especially with Asia's growing interest in the African continent.
Boosting the Competitiveness of Egyptian Startups
Through this delegation, ITIDA aims to empower companies to build strategic partnerships with international entities and explore new market expansion opportunities, which will boost their competitiveness. These efforts come at a time when Egypt's startup sector is seeing remarkable growth, particularly in areas like FinTech, digital health, cybersecurity, and e-commerce.
NINJA: A Bridge to Global Capital
The NINJA project is a key tool for connecting startups with international investors, focusing on supporting innovation ecosystems in Africa. Through this collaboration, Egyptian companies have increased chances of securing funding and benefiting from Japanese expertise in building scalable business models.
Egypt's participation also reflects a broader trend towards exporting digital services and strengthening Egypt's position as a regional technology hub. It also sends a clear message to international markets about the readiness of local companies to attract foreign direct investment, especially as Asian companies look to expand into Africa through regional partners.
The importance of this delegation isn't just about participating in an international event. It's part of a larger strategy to reposition Egypt on the global innovation map. The goal is to transform Egyptian startups from local players into regional competitors capable of entering global value chains.
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