eAswaq Misr and The United Bank Team Up to Empower SMEs and Boost Financial Inclusion in Egypt

eAswaq Misr, a company under the e-finance Investment Group for Financial and Digital Investments, has signed a cooperation agreement with The United Bank. The goal is to support small and medium-sized enterprise (SME) owners and entrepreneurs by providing innovative and comprehensive financing solutions. This partnership aims to boost economic growth and enhance financial inclusion. This collaboration is part of eAswaq Misr's strategy to expand its digital services and strengthen its role in connecting the business community with a fully integrated financial system. The company relies on its advanced digital platform, which specializes in offering digital lending solutions and services. It also uses its extensive field network to reach diverse customer segments across Egypt. This approach will help speed up credit assessments, improve operational efficiency, and reduce operating costs. The agreement was signed by Ibrahim Sarhan, Chairman and Managing Director of e-finance Investment Group for Financial and Digital Investments, and Tarek Fayed, CEO and Managing Director of The United Bank. Several executive leaders from both sides attended the signing ceremony. During the signing, Ibrahim Sarhan stated that this agreement is a strategic step that strengthens eAswaq Misr's role in supporting digital transformation and developing supply chains. It does this by providing an integrated platform that combines digital lending solutions and services in trade, finance, and logistics. This will help expand financing opportunities, support the growth of productive projects, and boost their contribution to the national economy. Sarhan also noted that the cooperation with The United Bank is a crucial strategic partnership towards building an integrated system that supports the growth of productive and service sectors, increasing their access to markets. He highlighted that The United Bank possesses strong banking expertise and a clear vision for supporting economic development. This will contribute to expanding advanced digital services targeting new segments of the business community and enhancing the value of financial inclusion. From his side, Tarek Fayed, CEO and Managing Director of The United Bank, stated that this agreement represents an important step in strengthening The United Bank's role as a key driver for supporting the national economy. It aims to achieve this by creating sustainable job opportunities and boosting local production, which will contribute to raising economic and social development rates. He added that the SME sector is a locomotive for sustainable development, especially given the geographic and economic diversity across Egypt's governorates. This diversity creates broader opportunities to maximize the utilization of local resources and build a strong, sustainable economy.