Bokra, a leading company in digital savings and investment solutions, has signed a strategic partnership with the Octo platform. This move aims to expand access to Bokra's savings and investment products for users and boost financial inclusion in the Egyptian market.
Integrating Services within Digital Applications
This partnership allows for the direct integration of Bokra's "Savings Book" (دفتر التوفير) into the Octo app. This means users will get a smooth experience without needing to leave the app. This collaboration targets reaching new segments of unbanked and underbanked users, supporting digital transformation, and encouraging the easy and secure adoption of digital financial services.
Ayman El-Sawy, Founder and Chairman of Bokra, commented:
“This partnership is a strategic step to reach new categories of users and highlights technology's key role in achieving financial inclusion. By working with Octo, we can offer simple and secure savings solutions that fit users' daily needs.”
El-Sawy added that the company is committed to improving the user experience and making saving and investing easier. They also aim to strengthen their presence within the digital platforms that customers already use, which will increase the chances of people adopting digital services.
This partnership is part of Bokra's strategy to expand its network of digital collaborations. It supports building a less cash-dependent society by focusing on providing innovative solutions for individuals and small and medium-sized enterprises (SMEs), creating a more inclusive and accessible financial environment, and enhancing the investment value of digital products.
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