Beltone Venture Capital, a subsidiary of Beltone Holding, announced it's increasing its investments in Areeka and Lychee. This is part of a plan to support the expansion of both brands into Saudi Arabia, with five new branches set to open in the capital, Riyadh, in the coming phase. This information comes from a company statement sent to the Egyptian Exchange. Beltone explained that this move is part of its strategy to help promising Egyptian companies grow into regional brands by providing the necessary financial and strategic support for expanding into foreign markets and boosting their competitiveness in the region.
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