The enterprise software market is seeing a rapid transformation with the rise of AI Agents. These smart technologies are changing how companies interact with software solutions, shifting the competitive focus from ease of use and features to a system's ability to understand business context and learn operational processes within organizations. Ayman Hamdan explained that while the Software-as-a-Service (SaaS) model isn't going away, its traditional form—which has relied for years on user interfaces, user numbers, and available features—is no longer enough. He clarified that the introduction of AI Agents is fundamentally changing the relationship between companies and software providers.
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