Forbes Recognizes e& Egypt's Ahmed Embaby as a Top Marketing Leader

Forbes Middle East magazine has selected Ahmed Embaby, Director of Corporate Communications, Reputation Management, and Research at e& Egypt, for its list of the Most Influential Marketing and Communication Leaders in the Middle East for 2026 (Most Influential CMOs). Embaby joined e& Egypt in 2012 and progressed through several positions within the organization until he assumed his current role in October 2024. In this position, he manages the corporate communication system and works to enhance the company's brand standing in the Egyptian market. According to Forbes, e& Egypt's marketing budget for 2026 focused on brand building, traditional advertising channels, and digital media. This reflects the company's strategy to boost its competitive presence in the market. As part of his responsibilities, Embaby, in collaboration with the e& Egypt Development Foundation, oversaw the fifth year of the "Your Health is the Origin of the Story" healthcare initiative in 2025. This initiative has so far provided services to nearly one million beneficiaries across 10 Egyptian governorates. He also led another Corporate Social Responsibility (CSR) campaign targeting children with hearing disabilities. This initiative aims to establish speech therapy labs and develop speech skills in special education schools throughout the Republic. Forbes prepared its annual list of the most influential marketing executives in the Middle East for 2026 with support from Salesforce, emphasizing that the power of marketing lies in transforming brand awareness into tangible value. The list included 101 leading figures from 100 companies, representing 23 different nationalities. Egyptians topped the list with 21 executives, followed by Emiratis with 13, and Saudis with 12. The companies featured on the list are headquartered in 8 countries in the region. The UAE leads with 49 companies, followed by Saudi Arabia with 17, and Egypt with 16, while the remaining companies are distributed across Qatar, Bahrain, Kuwait, Oman, and Jordan. Forbes clarified that the selection criteria included leaders being senior marketing executives within their companies, the companies being headquartered in the Middle East, and names being arranged alphabetically by company.