Arab Financial Services (AFS), a leading digital payment solutions provider in the Middle East and North Africa (MENA) region, has announced the appointment of Mahmoud Ismail as Managing Director for Egypt and Head of Merchant Acquiring Solutions for the group. Ismail joins AFS from Adyen, where he led regional growth and planning efforts for the Middle East and Africa. He brings over 20 years of experience from major global and regional institutions, which gives him a fantastic ability to develop digital payment ecosystems and boost their efficiency in fast-growing markets.
Strategic Responsibilities
Mahmoud Ismail will take on dual strategic responsibilities at Arab Financial Services. He'll be focusing on strengthening and expanding the company's presence in the Egyptian market, while also leading and developing the group's merchant acquiring solutions strategy. This ensures AFS delivers innovative and seamless solutions that meet the needs of merchants and financial institutions across the MENA region. Samer Soliman, CEO of Arab Financial Services, shared his thoughts: "The Egyptian market is a key strategic hub for our business growth, and Mahmoud brings the operational and technical expertise needed to really drive our group-wide business expansion." Mahmoud Ismail also commented: "I'm truly honored to join AFS, and I'm really looking forward to working with our local team of nearly 200 employees to enhance our business and deliver integrated digital payment experiences that meet the expectations of today's modern market."Digital Innovation
This appointment comes at a time of rapid expansion for Arab Financial Services in digital payment solutions, as demand for flexible and innovative financial services continues to grow in Egypt and the wider region. The appointment truly reflects the company's commitment to blending international expertise with a deep understanding of the local market to strengthen its leading position.Tags
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