The e-commerce market in the Middle East and North Africa (MENA) is entering an exciting new phase of expansion! This growth is fueled by changing consumer habits, the widespread use of smartphones, and the rapid adoption of digital payment solutions. Fitch agency estimates that household spending on consumer goods through online channels will reach around $63.5 billion by 2026. A report titled "E-commerce Outlook in the MENA Region," highlighted by the Information and Decision Support Center of the Council of Ministers, explained that the growth of the online market in the region is based on several key factors. These include increased consumer confidence in online shopping, the development of payment and delivery infrastructure, and companies expanding to offer more flexible digital experiences. The report also predicts that online consumer spending will continue its growth trajectory from 2026 to 2030, with an average annual rate of about 7%. This means it could hit approximately $82.6 billion by 2030, reflecting a growing shift towards digital commerce as a major part of the region's buying and selling ecosystem.
Related editorial
Visa and Noon Make Tipping Easy in the UAE with New Digital 'Tap to Tip' Service
Hey there! Visa and Noon have teamed up to launch 'Tap to Tip' in the UAE, making it super easy for you to give digital tips to delivery drivers. Using simple NFC technology, this initiative helps boost cashless payments and shows appreciation to the hardworking folks who bring your orders right to your door.
Mobi Cash Wins Top Award for Best E-Payment Service in Libya
Mobi Cash, a leading digital payment service in Libya, has been honored with the 'Best Electronic Payment Service' award at the Libya Digital Exhibition and Forum 2026. This recognition highlights the service's impressive network of over 95,000 points of sale across Libyan cities and regions, making it one of the largest and most impactful electronic payment networks in the country.
Beko Egypt Hits Record Production and Expands Retail, Becoming a Regional Home Appliance Hub
Beko Egypt is boosting the presence of its Ariston brand in the Egyptian market. This move is part of a bigger plan to expand their product range and offer innovative, sustainable solutions that truly meet what customers need.
Libya Digital Expo & Forum 2026: Government and Tech Unite for Digital Transformation
The Libya Digital Expo and Forum 2026, focusing on the digital economy, telecom, and technology, has officially opened! Dr. Oqba Khalifa Haftar is leading the event, with Dr. Abdul Hamid Musa Awad, Chairman of Emaar Libya Holding Company, also attending.