UAE's Bundle Raises $5.5M to Transform Customer Rewards with New Global Web3 Platform

Startups are always looking for fresh ways to attract and keep customers, especially as marketing costs rise and traditional loyalty programs become less effective. That's where UAE-based Bundle comes in! They're betting on Web3 technology to build a global shared rewards platform, backed by a $5.5 million funding round. Their goal is to completely change how marketing incentives work, helping businesses offer bigger rewards for less money. Bundle, a Web3 rewards startup from the UAE, just announced the launch of its first global shared rewards platform after successfully closing a $5.5 million Pre-Seed funding round. The investment round was led by Ethereal Ventures, founded by Ethereum co-founder Joe Lubin, and Further Ventures. Other participants included Nascent, GSR, Scenius Capital, Anchorage Digital, and Nuwa Capital. The company was founded by Badr Al-Qallouti and Mostafa Wannas. They started Bundle because they believed that discount and cashback programs just weren't cutting it anymore for attracting customers and building loyalty, especially with customer acquisition costs soaring and conversion rates dropping. The platform uses a fresh model that lets brands combine their incentive budgets into shared reward pools. This means companies, especially small and medium-sized businesses, can offer much larger prizes than they could on their own, without increasing their marketing spend. This gives them a real edge when competing with bigger brands. For consumers, Bundle turns everyday activities – like making purchases, inviting friends, or completing specific tasks – into chances to earn tickets that qualify them to win prizes from these shared reward pools. Meanwhile, businesses benefit from a more efficient way to manage incentives, with clear costs and higher marketing performance. Bundle handles all the reward infrastructure and the regulatory framework for promotional campaigns. This allows brands to launch campaigns across multiple markets using just one platform. Behind the scenes, they use blockchain technology and stablecoins to process international payments quickly and affordably, without users or businesses needing to directly interact with cryptocurrency technologies. Bundle is getting ready to launch its services in Singapore, Vietnam, and the Philippines. Already, over 50 brands have joined the platform! The new funding will be used to speed up product development, strengthen strategic partnerships, and support their plans for global market expansion.