Truecaller and AnyMind Partner to Boost Direct Ads in Fast-Growing Markets

Truecaller, the leading global communications platform, announced today the signing of a strategic partnership with AnyMind Group, a company specializing in marketing, e-commerce, and digital transformation through a BPaaS model. The goal of this partnership is to accelerate the growth of Truecaller's direct advertising sector in the Middle East and North Africa (MENA) and Southeast Asia regions. Under this partnership, AnyMind Group will serve as the exclusive broker for Truecaller's advertisements in Egypt, UAE, Qatar, Saudi Arabia, Ghana, Nigeria, Morocco, Malaysia, Singapore, and Vietnam. The partnership aims to empower brands and agencies to maximize the use of Truecaller's unique advertising formats, reaching highly engaged users with clear purchase intent through data-driven advertising solutions tailored to consumer needs. AnyMind Group boasts a strong presence and solid relationships with major advertisers and agencies in local markets, which will enable it to boost Truecaller's ad sales in these regions. The partnership is also designed to allow brands to secure impactful advertising spaces on Truecaller's highly reliable platform, thereby enhancing brand engagement rates amidst the rapid growth of the digital economy. Hemant Arora, Vice President and Global Head of Ad Sales at Truecaller, commented: "We are committed to expanding our global advertising sector through distinguished partnerships with leading players in marketing and digital transformation, including AnyMind Group. This partnership focuses on delivering engaging local experiences and measurable results for advertisers in the MENA and Southeast Asia markets, which are experiencing remarkable digital growth." Aditya Aima, Managing Director for India, Middle East, and Africa at AnyMind, stated: "We are delighted to collaborate with Truecaller to make its unique advertisements available to more brands in emerging markets. With Truecaller's extensive reach and our trusted user ecosystem, we see exceptional opportunities to achieve more impactful and relevant advertising results for advertisers." He added: "This partnership reflects Truecaller's global expansion strategy, which focuses on building strong local partnerships that provide advertisers with measurable results and foster sustainable revenue growth in emerging markets."