Ahmed Hatem El-Deeb is an Egyptian entrepreneur and marketing strategist with over 11 years of practical experience. He started his career building brands and launching marketing campaigns that achieve real results, always focusing on making marketing a sustainable driver for company success. In 2016, Ahmed El-Deeb founded SUTRA, a leading youth fashion brand in Egypt. He served as Executive Marketing Director and Head of Business Development, leading over 100 marketing campaigns that reached more than 10 million people and contributed to significant online and offline sales. He also worked as a consultant for over 75 companies in fashion, footwear, and accessories, providing strategic and creative advice. His focus was on storytelling, data-driven decision-making, and executing campaigns that truly sell. Beyond fashion, he ventured into the food industry, launching an oriental restaurant. Although it closed after a year, this experience taught him a great deal: that failure is an important part of learning and professional growth. In 2024, he founded Marketing Mindset, a training initiative aimed at helping founders and marketers rethink their marketing approach. Through practical workshops, he has helped over 170 business owners apply the 'founder-led marketing' concept, making their marketing efforts more authentic and effective. Ahmed El-Deeb has also trained over 16,000 students from more than 90 countries via the Udemy platform. He has helped hundreds of professionals and entrepreneurs take their first steps on LinkedIn by crafting their personal voice, creating impactful content, and achieving over 20,000 organic views. His most notable achievements include leading over 130 marketing campaigns, training 170 founders, consulting for more than 75 brands, and speaking at over 30 events on marketing and entrepreneurship. He has also built a strong personal brand on LinkedIn with over 150,000 followers. Ahmed El-Deeb's specialties include entrepreneurship, marketing consulting, brand building, e-commerce, retail growth, men's fashion, creative campaigns, business development, content creation, storytelling, and public speaking.

Related editorial

GIZ Egypt Invites Companies to Help Innovate Funding for Technical Education
GIZ Egypt is inviting companies with expertise in public financial management, business model development, public-private partnerships, or sustainable finance to express their interest in an upcoming tender. The goal is to find innovative ways to fund technical education schools, making the sector more sustainable.

iSchool Boosts Endeavor Saudi Arabia's AI Readiness with Specialized Training
iSchool recently partnered with Endeavor Saudi Arabia to deliver a three-day practical training program. This initiative focused on equipping Endeavor's team with essential AI skills, covering specialized topics like prompt engineering, integrating AI into digital product development, and leveraging AI for marketing and media strategies.

Egyptian Engineering Talent Shines: Ain Shams University Team Makes History at UK Formula Student
The Ain Shams University engineering team recently made history at the UK Formula Student competition, becoming the first from Egypt and Africa to win the Formula AI category for autonomous vehicles. But their success didn't stop there! They also snagged impressive second-place finishes in the Simulation and System Design challenges, truly showcasing their comprehensive engineering skills and innovative spirit.

Sprints and BARQ Systems Partner to Boost AI Skills
Sprints and BARQ Systems have teamed up to launch an exciting new training program. It's designed for recent graduates and professionals who want to dive deep into AI, offering hands-on learning and practical experience to get them ready for the job market.

