Ahmed Amir is a leading entrepreneur in logistics technology across the Middle East and North Africa (MENA) region. He's focused on transforming the traditional concept of Line Haul transport into a smart system that relies on data and scalable operations. Ahmed brings extensive experience in operations, human resources management, and supply chains. This background paved the way for him to establish Asphalt, the first platform in Egypt dedicated to connecting transport companies and boosting the efficiency of inter-governorate transport routes. Asphalt offers innovative operational solutions specifically designed for small and medium-sized enterprises (SMEs). It does this by blending smart technology with improved operational performance, which helps reduce costs and significantly increase transport efficiency. The company's business model is all about optimizing the movement of shipments between cities, cutting down on empty kilometers, and organizing Line Haul trips more efficiently. Plus, they offer transparent, kilometer-based pricing with no hidden fees, which is a huge plus! The platform also provides comprehensive operational services, including trip scheduling, real-time shipment tracking, and reduced delivery times. All these features work together to enhance the supply chain efficiency for businesses that use Asphalt. Ahmed Amir is actively building a robust network of partnerships. This includes transport and shipping companies eager to lower their operational costs, investors looking for genuine opportunities in the logistics sector, and even technology and AI companies keen to apply their solutions within the real-world transport industry. Asphalt's operational philosophy is built on three core values: integrity in service delivery, continuous development of solutions, and collaborative teamwork. Since its launch, the platform has successfully served hundreds of clients across several governorates. It has achieved remarkable improvements in operational efficiency, reduced transport times, and significantly increased transparency in managing transport operations. Asphalt is truly solidifying its position in the region's logistics sector, which is rapidly moving towards a complete digital transformation driven by data, moving away from old-fashioned models. This is exactly what Ahmed Amir aims to achieve by developing Asphalt into a regional benchmark for smart transport and modern supply chains.
Tags
Related editorial

STOQA: Saudi Platform Uses AI to Simplify Stock Analysis for Investors
STOQA is a Saudi digital platform that's making waves by helping investors in the Saudi market easily access financial data, analyze companies, compare stocks, and keep track of their investment portfolios.

Kernel for AI: Driving Business Value with Agentic AI and Integrated Solutions
Kernel for AI offers a comprehensive AI model that brings together consulting, product development, training, and Agentic AI. Their focus is on helping businesses achieve measurable returns on their AI investments, moving beyond just technology to real business impact.

Arab Startups Secure $14.1 Million in Funding, Led by UAE's Naran, Across Diverse Tech Sectors
Five innovative Arab startups recently secured a total of $14.1 million in announced funding rounds between August 9th and 15th, 2026. UAE-based FinTech company Naran led these investments, highlighting a vibrant week for technology and innovation across the region.

Handl Hub: How AI Helps E-commerce Stores Turn Data into Smart Decisions
Handl Hub is an exciting new platform designed to be the 'operational brain' for e-commerce businesses. It connects to your store's data and ad accounts, then uses AI to analyze sales, inventory, marketing, and customer insights. Instead of just showing numbers, Handl Hub turns all that data into clear, actionable recommendations, helping store owners make smarter, faster decisions for growth. It's especially focused on supporting e-commerce businesses in Saudi Arabia and the Gulf region.
