In a market where competition increasingly relies on discounts and promotions, entrepreneur Tamer El-Leithy chose to take a different path. Instead of joining the price war, he bet on quality and an authentic experience, aiming to reintroduce sushi in Egypt in its true Japanese form.
A Leading Entrepreneur in the Food Sector
Tamer El-Leithy is considered one of Egypt's most prominent entrepreneurs in the food and beverage sector. He founded several well-known brands, including "Tamara," "Mori," "Mince," "Ted's," and "The Grocer." Then, in April 2025, he launched his new project, "Hara Hachi Bu," which came as a response to a clear gap he observed in the local sushi market.
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