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Salla's Big Leap: How It's Powering Saudi E-commerce and Becoming a Tech Unicorn
Salla, a major player in Saudi e-commerce, has really transformed! It's moved beyond just building online stores to become a full digital ecosystem supporting merchants, developers, and marketers. This big shift is helping Saudi Arabia compete globally, and Salla even has plans to expand beyond the Gulf. Plus, they just raised a huge $130 million in funding, setting them up for a potential IPO and aiming for that 'unicorn' status, showing just how strong the local digital sector is.