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ADCB: Digital Transformation Builds Trust and Drives Sustainable Growth in Egypt
Mourad Kassem, ADCB's Head of Digital Transformation, shared that the bank has been all-in on a clear digital transformation strategy since it started operations in Egypt back in 2020. He emphasized that this wasn't just about reacting to market shifts; it was a carefully planned vision to earn customer and investor trust and really solidify ADCB's spot in the market.