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Converted Acquires Mitcha to Supercharge Data-Driven E-commerce in Egypt
Converted has acquired Mitcha, a leading e-commerce platform for local designers in Egypt. This strategic move aims to integrate Mitcha's vibrant community of designers and customers into Converted's ecosystem, significantly boosting its ability to develop advanced, data-driven advertising products focused on real conversions and sales. Hilda Louca, Mitcha's founder, will also join Converted as a partner and executive director, leading strategic partnerships and regional expansion.