Souhoola Consumer Finance Company has announced its plans to carry out securitization operations worth EGP 1.2 billion during 2026. This is part of a strategy aimed at diversifying funding sources and boosting the company's ability to expand sustainably in the Egyptian market. Ahmed El-Shennawy, the company's CEO, confirmed that this securitization plan is part of a package of innovative financing tools. These tools are designed to improve capital cycle efficiency and increase lending rates, which will allow Souhoola to offer more flexible consumer finance solutions that adapt to changing market demand. El-Shennawy also explained that, alongside securitization, the company aims to grow its total financing volume to about EGP 9 billion by 2026. This is all part of a well-thought-out expansion strategy designed to boost their market share and solidify Souhoola's position as a key player in the consumer finance sector, while still committing to balanced growth rates and financial sustainability. This approach really shows the company's focus on using modern financial tools to support sustainable growth. It will enhance their competitive edge and allow them to respond more quickly to the evolving needs of customers in the Egyptian market. It also highlights Souhoola's role as a major player in developing consumer finance locally.
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