Samsung Electronics Egypt has announced the launch of its latest lineup of televisions and home entertainment technologies in the Egyptian market. This launch coincides with their global release, aiming to provide Egyptian consumers with the newest AI-powered display technologies.
The new collection features a host of cutting-edge display innovations, highlighted by the global debut of Micro RGB technology, which marks a significant leap forward in screen technology. It also includes Neo QLED screens equipped with AI Upscaling, designed to enhance content quality to near 4K resolution, offering a clearer and more realistic viewing experience.
Byeongmo Theo Shin, President and CEO of Samsung Electronics Egypt, emphasized that the Egyptian market is one of the company's strategic markets in the region, given its continuous growth and the rising demand for smart technologies and advanced innovations.
He added that Samsung views Egypt as a partner in its journey of growth and innovation, not just a market for products. He noted the company's commitment to continuously providing its latest global solutions and technologies to meet consumer aspirations and support the shift towards smarter, more connected experiences, stemming from its long-term dedication to fostering innovation and strengthening its leadership in the Egyptian market.
A Diverse Range to Meet Various User Needs
Mohamed Farag, Head of Visual Display Business at Samsung Electronics Egypt, stated that the new collection was designed to offer a diverse range that caters to the needs of different users. This includes movie, sports, and gaming enthusiasts, as well as those looking for modern designs and smart technologies that add real value to their daily user experience.
He also explained that the company was keen to expand the availability of its latest technologies to a wider range of televisions, giving a broader segment of consumers the opportunity to benefit from Samsung's innovations.
He added that the future of home entertainment relies on delivering smarter and more personalized experiences. Therefore, the new collection was designed to combine exceptional picture quality, ease of use, and integration with smart device ecosystems. This enhances the user experience, provides added value for daily use, and reaffirms Samsung's commitment to continuously deliver the latest innovations that elevate consumer expectations in the Egyptian market.
Innovation at the Forefront of Samsung's Strategy in the Egyptian Market
Ahmed Ali Gaafar, CEO of Marketing and E-commerce at Samsung Electronics Egypt, said that the new TV lineup reflects Samsung's vision to make innovation a core part of its strategy in the Egyptian market. This is achieved by introducing advanced technologies that enhance the consumer experience and provide higher levels of performance, intelligence, and ease of use.
He pointed out that this step is an extension of the company's ongoing investments in research and development, aligning with Samsung's global innovation strategy.
Making Advanced Technologies Accessible to a Wider Range of Customers
Mohamed Salem, Head of Marketing for the Visual Display Business at Samsung Electronics Egypt, stated that the TV market is witnessing rapid evolution in consumer expectations. This has prompted the company to launch a diverse range that meets various needs and budgets, while making features and technologies previously exclusive to higher-end categories available across a broader range of products. This allows more customers to benefit from Samsung's latest innovations.
He also noted that Samsung Electronics Egypt is introducing a range of Mini LED screens for the first time in the Egyptian market, as part of its plans to expand its product portfolio and strengthen its presence in the smart TV market.
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