The FIFA World Cup 2026™ matches had a direct impact on consumer spending behavior in Saudi Arabia. Visa data showed a significant rise in digital payments across delivery, telecommunications, and sports product sectors during the tournament phases. An analysis by Visa Consulting & Analytics revealed increased spending using consumer Visa cards in several sectors during the group stage and Round of 32, from June 11 to July 4, 2026. This period saw clear shifts in how consumers used digital payments, coinciding with the World Cup matches.
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