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Meta Rethinks Metaverse Strategy: Horizon Worlds Stays on VR Amid Mobile Push

Meta was planning to fully move its Horizon Worlds app to traditional platforms, a move that seemed to acknowledge that virtual reality experiences weren't meeting expectations. However, the company is now re-evaluating this strategy, deciding to keep Horizon Worlds running on VR devices while also boosting its presence on mobile.

1 min read
Meta Rethinks Metaverse Strategy: Horizon Worlds Stays on VR Amid Mobile Push

Meta is making a notable shift in its approach to the Metaverse project. The company has decided to keep its Horizon Worlds app running on virtual reality devices, stepping back from an earlier plan to stop supporting it and instead focus on mobile phones and the web. This quick reversal, which followed a wave of criticism and feedback from users, reflects a period of re-evaluation within the company. It also raises questions about the stability of Meta's future vision for this sector, especially given the rapid changes in user behavior.

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