Meta Launches New AI Team to Boost Facebook and Instagram Recommendations

Meta is accelerating its efforts to strengthen its dominance in the digital content market by forming a specialized Artificial Intelligence team called “MRS Research.” This team includes a selection of experienced researchers from major companies like TikTok and Amazon, with the goal of reshaping recommendation algorithms on its Facebook and Instagram platforms. The new team will integrate with the advertising departments, reflecting a clear strategy to directly link an improved user experience with increased revenue, which the company primarily relies on. The team aims to develop more accurate models to understand user behavior and predict their interests. It will focus on building smart recommendation systems that go beyond traditional models based on direct interaction, becoming capable of understanding context and predicting future behavior. The project is led by Yang Song, who brings extensive experience in developing growth and recommendation systems. He seeks to bring about a radical transformation in how the company's algorithms work, leveraging the latest AI research. Meta's plans include long-term research to establish a new generation of recommendation systems, enhancing innovation and increasing competitiveness against rival global platforms. This step is part of a broader restructuring within the company, aimed at integrating AI teams and unifying their efforts to accelerate the development of new products. Intensive recruitment campaigns since 2025 and the launch of specialized labs also reflect the company's recognition of the importance of artificial intelligence in the future of social media platforms.