Medhat Yassin is a business development and corporate transformation consultant with over 29 years of experience in marketing, entrepreneurship, and brand building. Throughout these years, he has worked with more than 400 brands, helping them develop clear expansion strategies that led to increased sales and a stronger market presence. He began his career at major global companies like IBM and Procter & Gamble, where he gained practical experience in brand management and crafting marketing plans. He also led regional marketing efforts for Burger King in the Middle East and North Africa, achieving a 22% increase in profitability. Beyond his corporate work, Yassin ventured into entrepreneurship, launching and managing projects in various sectors, including technology and hospitality. One of his most notable initiatives was introducing the "Buy One Get One Free" concept, which benefited over 1.25 million consumers and helped attract investors, ultimately leading to a successful acquisition. During the COVID-19 pandemic, he launched a non-profit initiative to support startups and small and medium-sized enterprises (SMEs). His efforts reached over 1,000 entities, providing direct mentorship to about 60 companies. Medhat Yassin is accredited as a business consultant and mentor by international organizations, including the European Bank for Reconstruction and Development (EBRD). He also actively supports the business community through initiatives like the Cairo Business Community.
Related editorial
Egyptian Engineering Talent Shines: Ain Shams University Team Makes History at UK Formula Student
The Ain Shams University engineering team recently made history at the UK Formula Student competition, becoming the first from Egypt and Africa to win the Formula AI category for autonomous vehicles. But their success didn't stop there! They also snagged impressive second-place finishes in the Simulation and System Design challenges, truly showcasing their comprehensive engineering skills and innovative spirit.
Sprints and BARQ Systems Partner to Boost AI Skills
Sprints and BARQ Systems have teamed up to launch an exciting new training program. It's designed for recent graduates and professionals who want to dive deep into AI, offering hands-on learning and practical experience to get them ready for the job market.
iSchool Partners with Egyptian Industry to Empower Children with AI Skills, Fighting Child Labor
iSchool recently signed a Memorandum of Understanding with the Federation of Egyptian Industries (FEI). This exciting partnership, announced during the launch of a new code of conduct for child training and employment, aims to empower children with digital skills, including AI, to protect them from child labor and prepare them for better future opportunities.
Egypt University of Informatics Expands Global Reach with 24 International Scholarships, Backed by Microsoft, WE, and Banque Misr
Egypt University of Informatics (EUI) is making a big splash by offering 24 international scholarships. These amazing opportunities, backed by major partners like Microsoft, WE, and Banque Misr, will send students to top global universities to prepare them to lead Egypt's digital economy.