Medhat Yassin is a business development and corporate transformation consultant with over 29 years of experience in marketing, entrepreneurship, and brand building. Throughout these years, he has worked with more than 400 brands, helping them develop clear expansion strategies that led to increased sales and a stronger market presence. He began his career at major global companies like IBM and Procter & Gamble, where he gained practical experience in brand management and crafting marketing plans. He also led regional marketing efforts for Burger King in the Middle East and North Africa, achieving a 22% increase in profitability. Beyond his corporate work, Yassin ventured into entrepreneurship, launching and managing projects in various sectors, including technology and hospitality. One of his most notable initiatives was introducing the "Buy One Get One Free" concept, which benefited over 1.25 million consumers and helped attract investors, ultimately leading to a successful acquisition. During the COVID-19 pandemic, he launched a non-profit initiative to support startups and small and medium-sized enterprises (SMEs). His efforts reached over 1,000 entities, providing direct mentorship to about 60 companies. Medhat Yassin is accredited as a business consultant and mentor by international organizations, including the European Bank for Reconstruction and Development (EBRD). He also actively supports the business community through initiatives like the Cairo Business Community.
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