A recent study by Jalal & Karawi Management Consulting, in partnership with Orient Planet Group, has revealed some exciting news: the video game industry is now the biggest sector for consumer spending on digital media in the Middle East! It has even surpassed video streaming and digital music services combined, capturing a whopping 63.2% of total spending in key markets like Egypt, Saudi Arabia, and the UAE. The study also showed that total spending on video games is expected to hit around $2.52 billion in 2024. To put that in perspective, video-on-demand services are at $1.16 billion, and music is at $306.7 million. This highlights how games are really boosting digital consumer behavior and fueling the creative economy through things like character design, storytelling, digital marketing, and managing virtual communities.
Related editorial
How Injaz Egypt's 'Mishwarha' Program Empowers Women for the Job Market
Injaz Egypt's 'Mishwarha' initiative is doing amazing work, focusing on preparing women for the job market in a really holistic way. It's not just about professional skills; it also builds their confidence, mental well-being, and financial smarts, making sure they're ready for success.
REVYN Launches UAE's First Resale Platform with No Seller Fees
Get ready for REVYN, a new platform now live in the UAE on iOS and Android! It lets users easily buy and sell pre-owned items directly. What's really cool is that sellers pay absolutely no commission, making it the first model of its kind in the UAE market and a big win for sustainable living.
Saudi Arabia's Digital App Market Thrives with Government Services and AI Leading the Charge by 2025
A new report, 'Saudi Internet 2025,' reveals that communication and government service apps are incredibly popular in the Kingdom. What's really exciting is the significant rise of AI applications, which are quickly becoming some of the most downloaded in Saudi Arabia.
Qudwa-Tech Boosts Women Entrepreneurs with AI Skills for Small Business Success
The Qudwa-Tech initiative is helping 330 women entrepreneurs learn how to use Artificial Intelligence for digital marketing and creating content. This training is all about boosting the growth and success of their small businesses.