The rapid growth of tourism and real estate projects in Egypt's North Coast, along with an increasing number of Egyptian and international visitors, is pushing smart mobility and car rental companies to expand their services. There's a growing demand for more flexible transportation options, moving away from the traditional reliance on private cars or personal drivers. The transportation system has become a key factor in transforming the North Coast from a seasonal area, mainly for property owners, into a year-round tourist destination that welcomes diverse visitors. This shift has attracted global and local companies to offer transport and car rental services through digital apps.
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