In a move that shows a growing trend towards making Egyptian handicrafts global, Egypt's Micro, Small, and Medium Enterprises Development Agency (MSMEDA) participated as a guest of honor in the 42nd Salon and Innovation in Traditional Industries in Tunis. This event saw wide international attendance, opening up exciting new opportunities for craftspeople to enter foreign markets. Basil Rahmy, MSMEDA's CEO, explained that this participation is part of Egypt's commitment to empowering small business owners, especially those in handicrafts and heritage crafts. The goal is to help them develop their products to meet global market demands, which will boost export opportunities and create lasting marketing channels beyond Egypt's borders. He added that MSMEDA is working to provide a complete platform for these artisans to directly engage with international markets, helping them understand demand trends and sign new contracts.
Related editorial
GIZ Egypt Invites Companies to Help Innovate Funding for Technical Education
GIZ Egypt is inviting companies with expertise in public financial management, business model development, public-private partnerships, or sustainable finance to express their interest in an upcoming tender. The goal is to find innovative ways to fund technical education schools, making the sector more sustainable.
Egypt's Ministry of Labor Unveils Digital Platform to Revolutionize Job Market and Support Workers
Egypt's Ministry of Labor is launching an exciting new digital platform for the job market. This platform will connect job seekers with jobs and training opportunities, as part of a broader strategy to enhance employment, accelerate digital transformation, and build a modern, robust database for informed decision-making.
Fortinet Partners with Egypt's NTI to Empower 6,000 Young People in Cybersecurity
Fortinet is joining the third edition of Egypt's Cybersecurity Superhero Academy as a technology partner. This exciting initiative aims to train over 6,000 young people across 17 governorates by 2026, helping them build essential cybersecurity skills and promote digital safety.
e& Egypt Launches 'She Blooms' Program to Empower Women Leaders
The 'She Blooms' program is a fantastic new initiative designed to help women professionals at e& Egypt build strong leadership skills and boost their career resilience. It creates a supportive space for mentorship, sharing experiences, and open discussions.