The digital marketing industry across the Middle East and North Africa (MENA) is seeing a fresh wave of changes in how it operates, with artificial intelligence (AI) stepping in as a key driver for managing ad campaigns and analyzing performance. In exciting news, FAST Ventures has just launched its new platform, MATTE. The goal is to offer a different way of working for marketing agencies and small and medium-sized businesses (SMEs), by bringing automation and AI into the entire advertising process, from start to ongoing improvement.
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