Leading up to the Narrative PR Summit, e& Egypt announced the launch of "The Shift 2026" event. This move clearly shows their commitment to opening a high-level strategic dialogue about the deep transformations happening in the global economy, driven by the rapid advancements in artificial intelligence and technological innovation. The event is held under the patronage of Engineer Raafat Hendy, Minister of Communications and Information Technology, and Ahmed Kajouk, Minister of Finance. This highlights the government's growing awareness of technology's crucial role in reshaping economic structures, decision-making processes, and international power dynamics.
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