The new leadership at the Micro, Small and Medium Enterprises Development Agency (MSMEDA) is focusing on making the system for supporting businesses and entrepreneurship much more efficient. They plan to do this by improving services, speeding up digital transformation, and expanding partnerships with government bodies and financial institutions. This approach will strengthen MSMEDA's role in achieving Egypt's economic development goals. These new directions were announced during the first meeting held by Mostafa Ismail Hassan, MSMEDA's new CEO, with the senior management committee. The meeting was also attended by Basil Rahmy, the former CEO. This follows the decision by Prime Minister Dr. Mostafa Madbouly to appoint Mr. Hassan as the agency's new chief. During the meeting, MSMEDA's leaders reviewed the key development and economic programs the agency oversees, along with the achievements made in supporting micro, small, and medium enterprises and entrepreneurship in the past period.
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