Apple took the top spot in the global smartphone shipment market during the first quarter of 2026, showing a 5% year-over-year growth, even though overall global shipments actually declined, according to data from Counterpoint Research. The company noted that total smartphone shipments dropped by 6% compared to the same period last year. This was affected by a shortage of memory components, along with the impact of geopolitical tensions in the Middle East, which hurt consumer confidence. Apple achieved a remarkable milestone by leading the market for the first time with a 21% share. This success was boosted by its strong brand power, efficient supply chain, and excellent performance in the Chinese market, where its sales grew by 23% during the first nine weeks of the year.
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