In a move that truly shows how fast smart commerce is evolving, Amazon is continuing to reshape the online shopping experience. They're doing this by bringing interactive AI tools right into their platform, aiming to close the gap between digital shopping and the feel of traditional brick-and-mortar stores. The company announced a new feature that lets users interact with products using their voice. You can ask direct questions and get instant, conversational answers, much like talking to a sales associate in a physical store, but in a digital format powered by data analysis.
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