Omar El Sahy, the General Manager of Amazon Egypt, emphasized that successfully entering any new market relies on three strategic pillars that both start and end with serving the user. El Sahy made these remarks during a panel discussion at the ENGINEEREX EGYPT summit, where he stressed that placing the customer at the heart of every decision is a fundamental factor in designing products and services. El Sahy explained that every step begins with a core question: “Who am I serving? How can I make their life better? And how can I solve problems that contribute to their development?” He pointed out that technology should be used to enhance people's quality of life, even before thinking about the technical tools themselves.
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